Starting Your Own Home Business Selling Wire Jewelry
So you’re thinking about opening up a home-based wire jewelry business and naturally you are terrified about what to do next-Well, worry no more! With this easy guide for setting up your new home business and all the trade secrets and tips, you can’t go wrong.You will get lots of information on how to start and run a profitable wire jewelry business.
Well, clearly there is LOW risk. WHY?
Did you know that women operating home based businesses were found to have 22% more family assets than did their counterparts who did not work at home? (Bureau of Labor Statistics)
Did you know that 4 out of every 10 households have some kind of income-generating or after-hours home-based business?
Did you know 95% of home-based businesses succeed in their first year.
Did you know that home-based businesses in America today are generating over $427 billion a year!!!
Women have taken up wire sculpting by storm and make up about 60% of the wire sculptors in the US today!!!-Wire Sculpting is certainly an equal opportunity employer and the possiblilities are endless for a successful home based business. With a few of my videos on wire sculpture, a few inexpensive tools and an old desk for a work bench-Your in business!!!-And guys I gotta admit the ladies seem to do a GREAT job at sculpting because of the soft touch they apply. The guys want to muscle the wire a bit!
What’s a business plan, you say! Well, frankly I
personally feel that 90% of the successful home businesses
today would never have made it if it were up to the business plan. I
started my home based wire jewelry
business with a $5 bill and a strong desire to do what I wanted to
do-not what some manager wanted me to do.
PLUS-if the business plan is too difficult and technical, it can squash the entrepreneurial spirit. I work 15 to 16 hours a day at my home jewelry biz. Why? Because I love what I'm doing! If you don't, it becomes too much like work. So if you don't like what you're doing, no business plan is going to help you be successful.
Let’s just say it would be wise to lay out a simple comprehensive plan on how you’re going to start, finance, and run your business. Then after your up and running and making some jewelry, go into your biz and take a good look at it. Figure out where you're at and where you want to be. This is a good time to do it in writing. When you start writing down your hopes, dreams, and plans, they become reality. After all, this ain’t Rocket Science.
This is a permit issued by your city, county or state to
operate a home business. Many times these permits are
free but sometime there is a charge, so let’s say $10. Now a
word about this permit. Remember, when you get
this permit you’re in the real world of business. In other
words, you’re phone is now a Business phone! You’re
expected to pay a much larger deposit on a business phone. Plus the
city, may have other business requirements
that your home business may have to abide by. There may be zoning
regulations or whatever else your local
NOW! I’m not saying to circumvent your local government. OH, NO! I would never tell you to do that!!! What I’m telling you is YOU are the boss now and you will have to think things through. So before you turn your hobby into a full time home business you might be sure that you’re making some dough!
There are three ways to structure your home business
#1. Sole Proprietorship
I have always said the easiest way is usually the best. Make your own choice but for me a single proprietorship structured home business is best. I won’t go into why-just trust me on this one!!! I am not a lawyer so I can’t give legal advice but don’t spend money on a lawyer figuring this one out. Just get these simple forms.
IRS FORM Schedule SE-compensation of Social Security Self Employment Tax
IRS FORM 1040 E’S-Estimated tax for individuals<
*Bank charges vary. Shop around for the best deal. These are some of the questions you should ask: If you have a minimum balance, are your checks free? Is there a service charge? Will they issue you or your business a credit card? If not, you might go to another bank. Savings and loans can save you hundreds of dollars a year. They give you interest on your balance and there are no service charges on checks. This one tip can save you lots of dough at the end of the year. (If you devote 1 credit card just for your home based business, life will be a lot easier.)
*If you open your home business and the bank asks you for all that federal tax id stuff, just use your social security number. It’s called a DBA. It’s easy, it’s legal and it’s FREE in most states.
*Forget all those fancy overpriced checks for your hame based jewelry business-with dolphins and whatever on them. Get a basic check with your name, address, and city and state. I don’t like the idea of a social security # on a check because if someone gets hold of it with all the other information on it, they can really play hell. Like stealing your identity-Hey, it happens.
People take this lightly but remember the name of your home business is important for lots of reasons. I will give you an idea of what I"m talking about. The name of my home business was originally BODY SCULPTURE. Sounds great, hey! You know wire, jewelry, body. Well, every time I answered the phone BODY SCULPTURE, I literally had to explain what I do for a living to the person on the other end of the phone. AND I got nothing against anyone who wants to put nails in their genitals but it’s not the image I wanted to project.
Let’s talk about naming your business after
yourself or in other words, using your own name like Joe Smith
Jewelry. There is nothing wrong with this if that’s what you
want to do. Usually in this business your business
is known by your first name. 99% of the people who know me know me as
Preston and couldn’t tell you my last
name to save their life. But remember, if you name your home business
with your own name, you get all the
rewards and fame BUT if you screw up big time, your name goes down with
your business. That’s why very few
corporations are named Bonne Sue Smith Corp. Do you remember the Edsel?
And yes, it is his real name.
There is always a chance you might have taken someone else’s name. Go to the Internet there are lots of search engines for this. BUT if your name is Betty Mc Donald and you want to open up a burger place and name it after your last name, well, all I can say is: HA HA HA HA HA HA HA HA. The company with the most $$$$$$$$$$$ wins in this case. Choose the name of your home business,whatever you call it, register the name with the state. And whatever you do, don’t name it locally, in other words, if you live in Tennessee, don’t name it Smokey Mountain Jewelers cause you never know when you’re gonna move to Florida!!!
Why? Because that’s where you and your business
will end up whether you like it or not. Plus there is a race
to get the really good names. Like Diamonds.com-That name could
probably be sold for $1,000,000 as we speak.
PLUS if you don’t have your domain name picked out yet you
better get one! What you say- you ain’t even got a
computer! So what. Get the name and hold on to it. It only costs you
$35 a year and I’m betting that you’ll
probably make more money on that deal than stock in Yahoo! I own 25 of
them and that includes
-wirejewelry, wiresculpture and cameojewelry. Every business in
America will be online in the next three years or they will be out of
business. So where do you wanna
OK you got very little money, no computer experience, no domain name, but you would like to start your own small web site to sell some of your sculpted jewelry! NO PROBLEM-lots of companies are giving away FREE 5 mgs (space) sites with free e mail and all the other goodies for FREE! What this does is get your feet wet so to say at the website game, it gives you a website to put on your cards and hopefully bring your customers to after the craft show is over and prepares you for BIG BIZ down the road. Do yourself a favor and get yourself a website (ANYKIND) and show off all the jewelry you're going to make!!! -
NOW -Marketing thats something else!!! When you get into the website game you have got to get involved. Somewhere along the line you have got to learn a little about marketing or your jewelry website will be no more then an empty room full of pictures. You can't expect someone else to do the marketing, e mailing, etc etc. I get about 25 different newsletters a week. That way I stay up on all the different marketing techniques, tips, and anything else I need to make my website work. I have spent thousands on marketing this site and my retail jewelry site -most of it was wasted. Get some good advice from a web guru and save yourself lots of dough by trial and error. Most internet marketing books in hardback are out of date the day you buy them!
If you got your heart set on getting a website and showing off all that jewelry you might consider getting a digital camera. In this business it's all about great PICTURES and naturally great jewelry. Digital cameras can cost from $30 to several thousand dollars. A $30 camera might work great for pictures of your grand-daughter but if you're going to take pictures of your jewelry, you have to have a macro lens. With this in mind, you're probably looking at $300 to $500 for a professional digital camera capable of taking close up pictures of your jewelry. There's lots of brand names that I could mention and they're all pretty close in performance but you should be the judge of what camera is right for you. There are great camera reviews on the internet that will help you choose the best camera for the job and one that will fit your pocket book! Just remember, you're in the jewelry business so let the camera fit your needs.-If you cannot get a good picture for your gallery, site etc it will hurt your sales if not kill it all together so if at all possible get a digital camera if you're thinking about marketing on the internet.
Here’s a real touchy situation. With rules everywhere-city, state, federal, somebody someone could probably find a little ordinance to shut you down especially if you’re selling more jewelry than MR. BIG down the street. But with your home based business, your production is done at home but most of your sales will be done at craft shows, jewelry shows, malls, etc. If you do have customers come to your home, it should be by appointments only. But don’t worry about all this. Plus, how many Mary Kay girls have been ousted because of their in-home business? Not Many.
NOW, technically, you don’t need a business permit to get into a craft show. You may be making a transition from hobbyist to businessman and during this time it is not technically required but if you are collecting sales tax, you better have a sales tax license from 0-$30, average price about $15, and be turning it in. DO NOT OPERATE WITHOUT A SALES TAX PERMIT. IF YOU COLLECT IT, PAY IT -IF YOU’RE NOT PAYING SALES TAX THAT YOU COLLECTED, YOU’RE PLAYING WITH FIRE AND GONNA GET BURNT-NUF SAID.
When you work a craft show or whatever, you will be required to file a sales tax return. Usually you pay the city and sometimes the state right on the spot.
Death and taxes are two things that are certain. With so many deductions available to a home BUSINESS there is no need to cheat! Oh, you know what I mean-The sole proprietorship is best for good tax benefits and don’t mix your funds. Keep a business checking account. There is no boss to withhold the IRS’s money so you gotta do it. Take care of your books. Get all deductions you can get but give Uncle Sam his share and you’ll be able to sleep at night. I mean, hey, look, what they did to Al Capone! Get IRS Publication #334. It’s free-"Tax Guide for Small Businesses" And don’t forget to save 10% of revenues in a savings account-no matter what. You’ll be glad you did.
Just starting out-If you have the capital to get started out you might check out some of the on line office supply stores. Most are fairly reasonable. BUT if you just spent your last dollar on some tools, print out some very simple ones or some small flyers, like an 11 by 8 ½ and cut them into 4's and hand them out at shows, gatherings, etc. You can even go to offices and get used paper and make a flyer on the back and cut them into four, six or eight sections. When you work a show, you will give out 100s of cards and flyers and if it’s a big show, you could give out thousands!!! Don't worry about that UNPROFESSIONAL LOOK despite what they say, people love the small business person that is just starting out and is really struggling. Americans love the UNDER DOG! -Now if you're selling some jewelry and things are rolling along, you might think about a one page color flyer (brochure) with just 4 or 5 items that you can produce WELL and produce them FAST- that's the name of the game here. So it must be a sculpted wire setting that is completed quickly, efficiently and with HIGH PROFIT!
NOTE-Giving out cards usually don't work very well but a one
page color flyer of 5 simple pices of
sculpted jewelry would work well especially if you gave them a $10
coupon that expired in one week with it!!!
BE VERY CAREFUL AS TO WHO YOU INVITE INTO YOUR HOME OR GIVE YOUR ADDRESS TO-REMEMBER you're in the jewelry business and many people think your house is piled up to the ceiling with gold and silver. Im not trying to scare you but you must ALWAYS be aware of this.
While we are on the subject, you are also probably going to need many legal forms as far as work forms, invoices, order forms, commission agreements and more. You can come up with them as you go along or hire a lawyer to assist you.
Keep your customers addresses and Email if you can and when you do a show in their area, you might send them a color postcard. Letters are a little pricey but a postcard is VERY EFFECTIVE and inexpensive. A mailing list will be your road map to success. Build them, keep them and use em. You will be glad you did.-I have worked many very good shows where 70% of all my sales were from my mailing list. If you don't keep a mailing list you are throwing away your customers!!!