Yes, You Can Make Money with Your Dreams!

Design jewelry you love and make it your living.

Dale Cougar Armstrong

You can start your own jewelry business!
Read on to discover how.

"Making jewelry for a living is a dream come true--and selling $500 to $2,000 or more in a weekend means I can write my own paycheck!"

Dale 'Cougar' Armstrong, renowned wire artist and instructor

I've got a great solution for all your challenges.

Well, let me rephrase. I can't do anything about your in-laws or the neighbor's barking dog, but I can definitely help you succeed as a wire jewelry artist!

When you're alone in your workspace, your studio, looking at the jewelry you've made, you probably think about who will wear it. Who's going to wear that beautiful piece of jewelry and cherish it for years and years?

Nearly every wire jewelry artist has been right where you are at some point. Looking around, trying to brainstorm how to sell this jewelry. Trying to think of how to afford more cabochons, wire, and maybe a cool new pair of pliers. The only reliable income you have is from your day job, and you're tired of the commute, the office politics, and you feel like you can't get any higher in the company.

Back to the piece in your hands. Well, you're running low on sterling silver wire, so as much as you love this piece you've created, it has to find a new owner now.

So, you photograph it, record the materials it's made from, and come up with a price.

You post it on the Internet, and you bring it to work with you to show coworkers at lunch. Everyone loves your work, and you can see that one woman wants to wear it--but she doesn't have the money right now. Nothing happens, you're running out of funds for your jewelry business, and you're looking online for any new marketing idea at all that will turn your handcrafted jewelry into money.

How do you sell your wire jewelry?

Let me show you.

Yes, really--I'm going to show you how to become more than a wire artist--I'll show you how you can make money with your jewelry. Enough money to cover the cost of your supplies, enough money to cover your booth fee and those display cases you've been saving up for. Enough money to be the successful wire jewelry artist you want to be!

Don't just settle for covering the cost of your materials! You really can turn your "hobby" into some serious profit!

And if you think I'm making up that number at the top of the page, selling $500 to $2,000 or more in a single weekend, think about it. Think about the jewelry in your studio right now. With the technique, pricing, and marketing methods in this guide, I guarantee that if you follow the advice I'm about to share, you will have the tools to sell your jewelry for $500 and more, every show.

Let's Get Down to Business

Now, before I tell you how to grow your business, let me share some facts with you.

Americans spend over $14 billion on jewelry...

And that's only for Valentine's Day! If you're worried there aren't people in your area who can afford jewelry, think again. People will always buy jewelry, whether for themselves, as gifts for friends, or for special occasions.

Practice makes perfect, and you'll get a lot of practice...

Here's a free tip: You know, it might take you an hour to make an ring you're happy with. It might take you more than an hour. But the more you make it, the faster you get--it's inevitable. If you're serious about starting a jewelry business, then pick up the pliers and get back to making jewelry. The more you make your jewelry, the faster you'll become, which makes your hourly rate skyrocket!

You can start a successful jewelry business for less than $500...

You don't need top of the line display cases when you're just starting out. A jewelry business is something you can constantly reinvest in. And I know some great tips and "trompe l'oeil" (tricks of the eye--illusions) that will really make your jewelry "pop"!

So what does this mean to me?

I will always have customers
My value will only increase over time
With a small investment to start out, I can easily grow my business

Are You Sure I Can Really Start My Own Business?

Of course! Starting your own jewelry business is something anyone can do. But, you want it to be successful. You know what? Everybody struggles in the beginning. It's a fact of life that there's a learning curve when you're starting your own business. Hardly anyone makes great money when they first start out--because they've never done it before. You know what? You just need some good advice. You can be making great money right away with the excellent sales tips and marketing techniques that I want to share with you today.

But you're nervous about taking the plunge. Okay! The fact that you're nervous is a good thing, because think about it--you're excited. You're excited for your future and for your business. And it means you recognize that there are risks. There definitely are. I was speaking with one of my students the other day and they expressed how nervous they had been about overpricing their jewelry so that nobody would be interested. However, they didn't let that fear govern their business. They followed the simple advice I'm about to share with you, and they're doing just fine.

Or maybe you have other fears. Maybe you're afraid that the only way to sell jewelry is online, and you don't want to deal with a computer.

Well, let me give you a free hint here: The Internet's not the only place to sell jewelry. Jewelry artists are making hundreds of dollars a week by selling in their local areas.

Or maybe you don't know how to attract customers, customers that give you repeat business, and who will tell all their friends about you.

Maybe you aren't sure of how to price your jewelry, and you're afraid to sell any of it in case you'll lose money on a piece.

Let me assure you: this guide I'm talking about will put all your fears to rest.

You Need a Plan!

You know it's said, "Anything worth doing, is worth doing right."

To get your jewelry business on the road, you need to ask yourself some questions and carefully consider your strengths, your interests, and what you want to be doing. You need a plan, a road map.

You know, maybe you love your day job, and you'd like to do some craft fairs on the weekends. Do you know what to bring to set up? How far will you travel to participate in an art show, juried show, or fair? Do you have ideas about how to display your jewelry? Do you have cases, business cards, a website? How will you accept payment? These are serious questions you need to ask yourself and consider before making firm plans about your future as a jewelry designer.

As you'll see in the Definitive Guide, most folks make mistakes when they're first starting out. Some of them are just "good experience"; others still haunt artists today. And just by listening to these artists' experiences, these are all mistakes you don't have to make!

wirejewelry had me gather together six other successful handcrafted jewelry artists to examine every bit of jewelry selling information we have learned. wirejewelry has compiled this vast knowledge into three DVDs and an informative book, Wire Java, that anyone could use. We call this program...

...The Definitive Guide to
Selling Handcrafted Jewelry

Whether you're deciding if you want to start selling your jewelry, or, you've already begun the process and want to blow away your competition, The Definitive Guide to Selling Handcrafted Jewelry will provide you with every last detail you need, to not only be able to sell your jewelry profitably, but to become one of the most elite jewelry artisans in the country.

Here's A Sampling Of What The Definitive Guide to Selling Handcrafted Jewelry Will Do For YOU...

Help You Price & Display Your Jewelry for a Profit
Make you a more Confident Sales Person
Help You Gain Lifelong Customers and Friends
Give you Insights into the Real Jewelry Biz
You'll learn secrets of selling jewelry that artists who have spent years selling jewelry at craft fairs still haven't learned!

Selling your own handcrafted jewelry has never been easier. While other jewelry artists are sitting at home wondering what's going to happen next, you'll be at your next Home Show selling piece after piece and grinning from ear to ear!

Now think about this...

People spend 4, 7, 12 or more years at college in order to prepare themselves for their future careers in business, psychology, medicine, communications, or other fields.

So why wouldn't you invest at least a couple of days to prepare yourself for your future career as a professional jewelry artist?

With the retirement age increasing and Social Security funds plummeting...

Is The Next 10 Years Of Your Life Something You Want To Leave To Chance?

With The Definitive Guide to Selling Handcrafted Jewelry, nothing is left to chance. You can take control of your future, your financial situation, and turn your hobby into a dependable, money-making business.

You'll gain access to some of the top minds in the jewelry making industry who will share everything you need to know not only about how to sell your own jewelry, but how to become the most successful jewelry artist you can become. Whether that's a niche jewelry shop for brides, or you're the wire artist with the best sales at every fair and show in your area, you will have the tools and know-how from The Definitive Guide, helping you every step of the way.

Here's what's included in your Definitive Guide
to Selling Handcrafted Jewelry:

Definitive Guide to Selling Handcrafted Jewelry

Wire Java

1. Wire Java: Your Hot Workbook Guide to Selling Your Jewelry!

Ready to start your jewelry business? This book can help you apply the principles needed to create a profitable business. Reading this book will answer most of your questions and, hopefully, a few that you may have not considered. Ultimately, your goal is to be pleasantly surprised by the profits you can potentially reap by offering your unique and wonderful products. With the help from this book, you will without a doubt be well on your way!

DVD #1 - Roundtable Business Discussions

2. DVD #1 - Roundtable Business Discussions

Meet Mary, Suzanne, Charley, Sonja, and Sherrie as they gather in Dale's studio to discuss secrets of the jewelry market! You'll learn all the foundational work you'll need to be successful, including how to promote yourself, how to choose a business name, how to set good prices, how to take custom orders, how to photograph your work (and why!) and how to keep records, both for yourself and for end of the year taxes. These are all the secrets and experiences successful artists wish someone had told them when they were starting out. You'll learn so much from this one DVD, you'll feel ready to start your own jewelry business! But there's more...

DVD #2 - Let's Do an Art Show!

3. DVD #2 - Let's Do an Art Show!

In this second DVD, wirejewelry follows Dale 'Cougar' Armstrong to an Art Show. You'll watch Dale prepare and pack up for a show, set up her display, and learn all the reasons for the tricks and techniques she uses to get her table ready. This mid-level show is a fantastic example of how to set up your booth, display your jewelry, take custom orders, and close the deal. We'll also speak with a pottery artist and get his take on being displayed in galleries and shows. You'll be miles ahead of beginning wire artists after you see Dale's methods for displaying and selling her jewelry!

DVD #3 - Visit a Home Show!

4. DVD #3 - Visit a Home Show!

Our last stop on this wire adventure is another kind of jewelry show: the home show. Dale walks through how to approach a customer about doing a home show, ideas on how to present the show, and incentives for your customers to host shows of their own. Your customers will love the hands-on aspect of a home show, and with games and quizzes to engage their curiosity, your customers will feel like they've learned all about your craft and your artistry! A home show can be a profitable sales and networking tool--Dale shows you how to master this powerful type of show and make it yours!

If you are committed to starting your own jewelry making business and making it work, then I really want you to have the Definitive Guide! This Guide has been put together by seven successful jewelry artists who have discovered how to make a home jewelry business work. And we want to help you make it work, too.

You'll learn invaluable jewelry business tips from seven successful jewelry artists, including me, Dale 'Cougar' Armstrong, Mitzi McCartha, and more!

I want you to be thoroughly prepared for all aspects of the jewelry business, so I'm giving you these additional guides just for ordering:

You'll Also Receive An
Exclusive Bonus Package
Worth $110 Absolutely FREE!

Show Checklists

1. Show Checklists

So you're planning your first show: well, what do you bring? Is it an indoor show, or an outdoor show? Either way, we've got you covered with thorough checklists for all types of jewelry shows. These are the same lists that I use to prepare for my own shows, refined by 19 years of show experience! By starting using my list, your own list will develop, perfectly tailored to your needs!

Private Show Kit

2. Private Show Kit

The third DVD shows you exactly how a home show works. In this kit, you'll find my own personal Hostess Program, Audience Questions, and several other documents that will make your first private show a breeze! The easiest way to learn is by example: you'll even get postcard invitation templates to send to your guests!

Press Kit Guide

3. Press Kit Guide

The Press Kit is an essential promotional tool for any artist. Rose from wirejewelry and I collaborated to write this guide to making your own Press Kit specifically with the wire artist in mind. This guide highlights how to compile and use the Press Kit--and who to present it to. No other place offers a Press Kit Guide like this!

I Know You'll Find This Information Invaluable!
That's why we're offering a Full Year Guarantee!

After receiving The Definitive Guide, if you do not think that it's worth the price, simply send it back for a FULL REFUND, any time within a full year! That's 365 days. No fine print, no questions asked. It's that simple.

The jewelry making business is a chance for anyone, guy or gal, rich or poor, young or old, to achieve their dream of a successful business. Do not wait - seize your dream today!

Start Your Jewelry Business Now!

YES!  Dale, I want to learn the exact strategies and techniques to start my profitable jewelry making business.

  • I understand I will receive my Definitive Guide package within 7-10 business days.
  • I also understand that the FREE bonuses that I receive are
    mine to keep even if I return The Definitive Guide for a full refund.

Questions? Contact us online at or call us 1-877-636-0608.

P.S. Just by using The Definitive Guide, you'll be miles ahead of anyone trying to break into the jewelry business today. If you put the lessons from the Guide into action and go to your first show, you'll see this guide pays for itself in just one weekend! Trying it out on your own can be expensive, and is not the secret to success. Learn from these 7 women and discover the host of friends you can meet and wealth you can achieve. What excuse could you possibly have to hold you back from your passion of making jewelry for others?

P.P.S. - Remember that The Definitive Guide to Selling Handcrafted Jewelry is 100% guaranteed or your money back for ONE FULL YEAR. You have nothing to lose and a whole lot to gain! So, what's holding you back?