Answer:Use a heavier gauge wire
Hi Judy! Here are the most simple ways I know to make wire jewelry look more masculine:
Leave off the frills.
Use larger, more "earthy" stones
For example, a nice idea for a man's cabochon pendant would be to make a 25 x 30mm (hematite, black onyx, lapis, tiger-eye, picture jasper, etc) cabochon with a 21-gauge wire frame, and a plain bail. To finish the extra wires at the top, you could either just cut them all a bit longer than the wrapping under them, give each end a slight curve toward the wrap and use flat-nose pliers to press them against the wrap. Or, you could trim all of the wires to about 1/4" long and use chain-nose pliers to give each a slight curve at their ends and then flat nose pliers to spin them toward the wraps, forming a "coronet" topping.