Learning How to Sell Jewelry
Question:
Dale, thank you for your tips and encouragement! I have been to many shows, but my jewelry simply does not sell. I get lots of traffic and many people comment on how beautiful my pieces are, but most do not even look at the price. I have had other artists tell me how nice my work is. I have asked for advice from other vendors on improving my booth, but they tell me it is welcoming and appealing. I am lost as to what to do. Suggestions? Thanks.
-Merry in Smyrna, Tennessee
Dale, thank you for your tips and encouragement! I have been to many shows, but my jewelry simply does not sell. I get lots of traffic and many people comment on how beautiful my pieces are, but most do not even look at the price. I have had other artists tell me how nice my work is. I have asked for advice from other vendors on improving my booth, but they tell me it is welcoming and appealing. I am lost as to what to do. Suggestions? Thanks.
-Merry in Smyrna, Tennessee
Instructions
Answer:
Hi Merry, it sounds like you have a great booth setup and strong products but it also feels like you're running a museum with free admission!
(Been there, done that, and eventually learned how to sell!)
Here are a few questions to consider:
Do you engage customers in conversation?
When someone says, "I'm just looking," do you respond with something like:
"May I tell you what you're looking at?"
This can open the door to talking about a specific piece and drawing them in.
Do you have a special business card that offers a discount if they return before the end of the day?
Do you keep a photo album showing how your designs are made?
What about a list of all possible birthstones some shoppers might not even know what theirs is.
All of these tips (and more) are included in The Definitive Guide to Selling Your Handcrafted Jewelry.
It might be a very wise investment to help you confidently sell your work especially when you've invested so much in supplies and time.
Wishing you a successful fall and holiday season, Merry!
Answer contributed by Dale "Cougar" Armstrong
Hi Merry, it sounds like you have a great booth setup and strong products but it also feels like you're running a museum with free admission!
(Been there, done that, and eventually learned how to sell!)
Here are a few questions to consider:
Do you engage customers in conversation?
When someone says, "I'm just looking," do you respond with something like:
"May I tell you what you're looking at?"
This can open the door to talking about a specific piece and drawing them in.
Do you have a special business card that offers a discount if they return before the end of the day?
Do you keep a photo album showing how your designs are made?
What about a list of all possible birthstones some shoppers might not even know what theirs is.
All of these tips (and more) are included in The Definitive Guide to Selling Your Handcrafted Jewelry.
It might be a very wise investment to help you confidently sell your work especially when you've invested so much in supplies and time.
Wishing you a successful fall and holiday season, Merry!
Answer contributed by Dale "Cougar" Armstrong
Materials
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The Definitive Guide to Selling Handcrafted Jewelry
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- definitive_guide
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- Price: $177.95
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Jewelry Show Checklist - Everything You Need to Have a Successful Show PDF
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Jewelry Homeshow Kit- Everything You Need to Have a Successful Show
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Wire Java: Your Hot Workbook Guide To Selling Your Jewelry!
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5 Tips to Sell Your Jewelry on Etsy PDF
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- Category: Selling
- Technique(s): Selling
Dale Armstrong
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