Craft Fair Tips

by Nancy Chase
Setting up a booth at a craft fair takes more than just showing up with your jewelry, it's about creating a space that invites people to stop, browse, and buy!

In this quick tip, Nancy Chase shares simple but powerful tips to make your display both shopper-friendly and visually appealing.

From leaving space for customers to interact with your pieces to keeping your layout clean and engaging with every visitor, these ideas can help turn casual passersby into happy customers.
Instructions
Leave Space for Customers
Always keep an open area at the front of your display.

Why? Because customers often want to:

  • Try on a necklace or bracelet

  • Pick up and examine a piece closely

  • Set down items they're carrying (purse, phone, beverage)

  • When shoppers feel comfortable, they're more likely to linger; and the longer they stay, the more likely they are to buy.
    Nancy Chase's Craft Fair Tips - Leave Space for Customers, Selling, , Craft fait tips
    Less Is More
    It's tempting to show off every necklace, bracelet, and pair of earrings you've made. But remember: craft fair shoppers are overwhelmed with visual choices.

    Instead:

  • Keep your layout clean and uncluttered

  • Highlight fewer pieces so each one gets attention

  • Create a peaceful, eye-resting display that makes your jewelry stand out

  • A minimalist setup not only looks professional-it also encourages people to focus on your best work.
    Nancy Chase's Craft Fair Tips - Less Is More, Selling, , craft fair booth tips
    Engage With Shoppers
    Your interaction can make or break a sale. Always:

  • Put away your phone or end a call quickly when customers approach

  • Politely excuse yourself from casual conversations to greet potential buyers

  • Smile and show genuine interest in anyone browsing your booth

  • Remember, people aren't just buying jewelry, they're buying from you. A warm, welcoming approach builds trust and connection.
    Nancy Chase's Craft Fair Tips - Engage With Shoppers, Selling, , engaging with customers

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    • Category: Selling
    • Technique(s): General Education