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Why Should I Be Using Facebook

by Judy Ellis
This is a question I am often asked as a serial entrepreneur helping small/medium businesses start and grow their ventures. The answer lies within this article so that you can start now creating one.
Websites have long been the primary online hub for businesses.

With millions or billions now existing, competition is fierce, and standing out is tougher than ever.

Companies excelling at "getting found" online have exploded in growth.

Social media marketing is the next frontier for visibility, with Facebook leading the charge.
Social media like Facebook has revolutionized information spread.

It shifts from "one-to-many" broadcasts to "many-to-many" flows, making consumers into creators.

Build a network that shares your posts plus theirs, expanding reach beyond direct followers.

Example: Post a wire jewelry sale on Facebook followers see it, and their friends do too if shared.

"Access" means everyone in this web can read, comment, or share directly, boosting visibility.
All this comes at no cost.

Facebook is modern "word-of-mouth" advertising valuable for every marketer.

Jewelry thrives on social connections and recommendations.

It's ideal for showcasing wire jewelry and reaching audiences naturally.
Extend reach with regular posts, but attract new customers by adding targeted keywords to your Facebook description and About pages.

This boosts visibility in search results on Google and Yahoo.

Facebook pages feature strong SEO, easing online discovery of your business.
Finally, adding a Facebook badge to your website is essential.

These days, nearly every business has one, and customers expect to see it.

If your site doesn't display a Facebook badge, visitors may assume your business is out of touch and look for a competitor that feels more current and connected.
Social media marketing is here to stay and will continue to grow - it's time for you to bite the bullet and get it done now if you have a small/medium business.

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  • Category: Selling
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