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Use Photos to Sell More Wire Jewelry

by Judy Ellis
When using the Internet to market and sell your wire jewelry it is important to consider all options, including the photos you take and use in your website. This article is about leveraging one of the most powerful ways to get your jewelry in front of millions of people.
First, focus on your creative the photo.

It must accurately represent your wire jewelry and highlight it in the best possible way.

Never post photos online that don't showcase your work beautifully, both in quality and lighting.

Every image you share can end up in front of potential buyers, so only your best photos should be "out there."

Just as personal posts on social media can affect your reputation, the same is true for photos tied to your work.

Make sure every image reflects the quality and professionalism you want your brand to represent.
Go the extra mile to create beautiful, high-quality photos of your wire jewelry.

If you can't afford a professional photographer, consider bartering offer a few pieces of your jewelry or even a short training session on how to make one in exchange for their services.

Before hiring anyone, always review their portfolio to ensure their work meets the standard you want for showcasing your creations.
Once you have digital images you're proud of, add your web address across the bottom of each one design a consistent space for it.

You can get creative by using a subtle watermark or a small banner along the bottom of your photos.

From a branding standpoint, repeating your name and web address helps strengthen recognition, even on your own website.

Just be sure your branding element is visible but not distracting.
After you've done this, make sure all of your website photos have your branding on them.

Next, start uploading your photos in photo sites such as Flickr.com.

Search the web for more photo sites and upload. Add them to your blog and insert them into articles.
Before you know it, your name (and website address) will be on all of your photos "out there" when people are searching for wire jewelry designs.

If you have the chance, also tag your photos with keywords including your name, your web address, and wire jewelry terminology.

Again, this is just one more way to get found out there on the great worldwide web!

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  • Category: Selling
  • Technique(s): Selling

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