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Reach Customers Who Want to Buy Custom Wire Jewelry

by Judy Ellis
When using the Internet as your vehicle to advertise custom wire jewelry that you design and create, you need to find a way to reach customers. How exactly do you do that? Well, you first start your outreach utilizing free tools. After you have exhausted those you then start looking for low cost ways to get more customers. This article will guide you through the freebies and then lay out some very low cost ways to get found too.
Create an attractive, easy-to-use website first.

Refer prospects to it as a key asset.

Optimize with keywords that match customer searches.

Name photos by content, not "pic1" or "pic2," since search engines read titles.

Once it engages visitors and handles sales, run ads.

Start with free jewelry sites for listings, profiles, and photos.

Research paid upgrades before spending.

List your website on all possible platforms.

Then set up Facebook, Twitter, and a WordPress blog.

Add social media badges to your site for easy follows.

Write new articles weekly.

Post daily on Facebook if possible. Tweet every day to stay visible.
List your business on Google Maps.

Click the "Maps" link on Google and follow instructions to add your listing.

Add your business to the DMOZ database under the right category.

Ask your webmaster to add a site map and Google Analytics to track visitors.

Need help? Ask your webmaster.
Have a budget? Use Google Ads.

Visit Google.com's advertising section to learn more.

Facebook ads work well too, sometimes better. Check their options.

List in online yellow page directories. Most offer one free listing.

Each link-back boosts your site's search popularity for wire jewelry.
Use keywords directly related to your product in ads.

"Jewelry" is too broad if you want targeted buyers.

Narrow them to attract exact matches.

For gemstone rings made with silver wire, use those specific terms.

This boosts conversions from viewers to buyers.
Finally, getting "hits" to your website is an effort that is ongoing and requires a commitment on your part.

If you do, you will be rewarded with business selling the wire jewelry pieces you design and create.

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The Definitive Guide to Selling Handcrafted Jewelry
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  • Category: Selling
  • Technique(s): Selling

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