Reach Customers Who Want to Buy Custom Wire Jewelry

by Judy Ellis

When using the Internet as your vehicle to advertise custom wire jewelry that you design and create, you need to find a way to reach customers. How exactly do you do that? Well, you first start your outreach utilizing free tools. After you have exhausted those you then start looking for low cost ways to get more customers. This article will guide you through the freebies and then lay out some very low cost ways to get found too.

First, create an attractive and easy-to-use website to refer prospects to. Don't overlook this valuable asset.

Optimize your website by using keywords that clearly define your business. Make sure the words on your pages match what your audience is searching for.

Name your photos based on what they actually show, not "pic1," "pic2," or "pic3," since search engines read image titles too.

Once your website can engage visitors and manage sales, start running advertising campaigns.

Begin with free advertising options. Search for free jewelry-related websites where you can list your business, create a profile, and upload product photos.

Some platforms offer paid upgrades for premium listings. Before spending money, research which ones truly help you reach your goals.

After you've listed your website on all possible platforms, set up your Facebook, Twitter, and blog (using WordPress).

Add social media badges to your website so visitors can easily follow you or become fans.

Write new articles regularly aim for weekly updates.

Post on your Facebook page daily if possible, and tweet every day to stay active and visible.

List your business on Google Maps by clicking the "Maps" link on Google and following the instructions to add your listing.

You can also include your business in the DMOZ database under the correct category.

Ask your webmaster to add a site map and install Google Analytics on each webpage to track your visitors.

If you're unsure how to do this, ask your webmaster for assistance.

If you have a budget, consider using Google Ads to reach more customers. You can learn more by visiting the advertising section on Google.com.

Facebook ads can be just as effective, or even better. Visit Facebook to explore their advertising options.

You can also list your business in online yellow page directories. Most offer one free listing per business, so take advantage of that.

Each time you add your website to another site, you create a "link-back." These link-backs boost your website's popularity in search engines, helping more people find your wire jewelry online.

When you advertise, be careful to always use keywords that are directly related to your product.

The keyword "jewelry" is very broad and if you want to attract people broadly and pay for it, then that's great.

But, if you want to attract people looking for exactly what you sell, narrow your keywords.

For example, if you design and create gemstone rings made with silver wire, then use these keywords in your campaigns.

Your conversion from viewers to buyers will be higher.

Finally, getting "hits" to your website is an effort that is ongoing and requires a commitment on your part.

If you do, you will be rewarded with business selling the wire jewelry pieces you design and create.

Reach Customers Who Want to Buy Custom Wire Jewelry

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