First, you need an attractive, easy-to-use website to refer prospects to, so don't overlook this valuable asset. Be sure to "optimize" your website so that the words on the page match with the keywords that define your business. Name your photos by what they are, not, "pic1, pic2, or pic3″ since the search engines read them too. After you've got a website that will engage and manage sales, you will want to start some advertising campaigns. As mentioned, you will start with "free" advertising. Search the web for FREE "jewelry-related" websites where you can list your website, creating a profile about your business and upload pictures. Sometimes, these websites offer an upgrade for a premium listing. Before you start paying for them, be sure to research and find the best ones that will help you achieve your goal.