How to Use Twitter as a Wire Jewelry Artist

by Judy Ellis

As a wire jewelry artist you will need many paths to your target audience - your market for distribution of your designs. One way, that has no cost other than your time daily, is the new and effective social networking tool called Twitter. This article will help you leverage its power for your business.

Potential customers today are looking for a more personal connection, and social media makes that possible especially platforms like Twitter.

If you haven't set up your Twitter account yet, do so with a clear plan in mind.

Twitter works like instant messaging, allowing you to share short updates about yourself, your business, or anything else you want your audience to know.

People will choose to follow you based on their existing relationship with you or the relevance of your tweets to their interests.

As with any marketing tool, define your message and target audience clearly before you start tweeting.

Make sure your username and profile picture reflect your wire jewelry business.

Your username should clearly identify you it can be your own name or something that represents your brand.

Your username serves as both your login and your permanent Twitter URL, so choose carefully.

Your profile picture should feature your logo or a close-up photo of yourself, since it will appear next to every post you make.

Keep your purpose and brand identity in mind when choosing both of these key elements.

Now you're ready to start finding people to follow.

Look for users who share similar interests, work in your field, or live in your area.

These connections can include potential clients, networking partners, and industry experts.

Encourage new contacts to follow you.

Add a link to your Twitter page at the bottom of all your emails, and place a Twitter badge on your website that links directly to your account.

Follow people who seem relevant to your wire jewelry business.

When you follow someone, they often follow you back, which helps you build your network quickly.

Use Twitter's tool to import contacts from your webmail accounts.

Add the Twitter app to your Facebook account, and use Twitter's gadget maker to display your updates on your website, blog, MySpace, or any other HTML-enabled profile.

Start posting updates to your status.

Twitter asks the simple question, "What are you doing?" How you answer this is key to your success on the platform.

Every status update should align with your identified purpose.

Aim to post 1 to 5 times per day to keep your customers, clients, family, and friends informed about your wire jewelry business.

Twitter is ideal for quick shout-outs while on vacation, special announcements about new products or sales, and sharing links to useful information you discover.

The more valuable your tweets, the more valuable your Twitter presence will be perceived.

Actively engage with others on Twitter. You're following people for a reason, so take the time to respond to their tweets.

Ask and answer questions, share helpful tips, and congratulate them on their successes.

Quick replies relevant to your purpose can be sent using the @username format.

Use this format sparingly. Longer conversations or off-topic discussions are better handled through Twitter's Direct Messages tool.

Give away a free gift to all those who follow you.

Every time someone new follows you, an email will generate notifying you.

I message each person with a quick personal note and a link to something free - which can be a coupon or invitation to a webinar - be creative.

It adds a personal touch and kicks off the start of a great relationship - you will be remembered.

Utilize Twitter application tools.

There are many tools available on the web that can make using your new Twitter account even easier.

Some of these tools can search through your followers' updates by topic and sort them for you, auto respond to new followers and post your updates on a predetermined schedule.

Check out the many Twitter tools such as "Twhirl" and "Tweetscan" by doing a simple search of "Twitter tools".

Social networking tools are here to stay and will continue to be the area of new growth on the Internet.

Jump in now and get started using them - you'll be glad you did.

How to Use Twitter as a Wire Jewelry Artist

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