How to Use Twitter as a Wire Jewelry Artist

by Judy Ellis

As a wire jewelry artist you will need many paths to your target audience - your market for distribution of your designs. One way, that has no cost other than your time daily, is the new and effective social networking tool called Twitter. This article will help you leverage its power for your business.

Potential customers want a personal connection.

Social media makes that possible, especially platforms like Twitter.

If you haven't set up your Twitter account yet, do so with a clear plan.

Twitter works like instant messaging.

It lets you share short updates about yourself, your business, or topics your audience cares about.

People follow based on existing relationships or tweet relevance to their interests.

Define your message and target audience clearly before tweeting.

Make sure your username and profile picture reflect your wire jewelry business.

Your username should clearly identify you. It can be your own name or something that represents your brand.

It serves as both your login and permanent Twitter URL, so choose carefully.

Your profile picture should feature your logo or a close-up photo of yourself.

It appears next to every post.

Keep your purpose and brand identity in mind for both elements.

Now you're ready to start finding people to follow.

Look for users who share similar interests, work in your field, or live in your area.

These connections can include potential clients, networking partners, and industry experts.

Encourage new contacts to follow you.

Add a link to your Twitter page at the bottom of all your emails.

Place a Twitter badge on your website that links directly to your account.

Follow people relevant to your wire jewelry business.

When you follow someone, they often follow back. This builds your network quickly.

Use Twitter's tool to import contacts from your webmail accounts.

Add the Twitter app to your Facebook account.

Use Twitter's gadget maker to display updates on your website, blog, MySpace, or any HTML-enabled profile.

Start posting updates to your status.

Twitter asks, "What are you doing?" Your answer is key to success on the platform.

Every status update should align with your identified purpose.

Aim to post 1 to 5 times per day.

This keeps customers, clients, family, and friends informed about your wire jewelry business.

Twitter works well for quick shout-outs on vacation, special announcements about new products or sales, and sharing useful links.

The more valuable your tweets, the more valuable your presence.

Actively engage with others on Twitter. You're following people for a reason, so take the time to respond to their tweets.

Ask and answer questions, share helpful tips, and congratulate them on their successes.

Quick replies relevant to your purpose can be sent using the @username format.

Use this format sparingly. Longer conversations or off-topic discussions are better handled through Twitter's Direct Messages tool.

Give away a free gift to all those who follow you.

Every time someone new follows you, an email will generate notifying you.

I message each person with a quick personal note and a link to something free - which can be a coupon or invitation to a webinar - be creative.

It adds a personal touch and kicks off the start of a great relationship - you will be remembered.

Utilize Twitter application tools.

Many web tools make using your Twitter account easier.

Some search followers' updates by topic, sort them, auto-respond to new followers, and schedule posts.

Check out tools like Twhirl and Tweetscan.

Search "Twitter tools" to find more.

Social networking tools are here to stay and will continue to be the area of new growth on the Internet.

Jump in now and get started using them - you'll be glad you did.

How to Use Twitter as a Wire Jewelry Artist

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