Five Simple Tips for Social Selling
Many of us crafters and small businesses have learned how hard it can be to successfully sell our products and
our brand on social media. Whether you have your own website or are using other selling platforms, like Etsy,
there is still a lot that goes into generating engaging content.
our brand on social media. Whether you have your own website or are using other selling platforms, like Etsy,
there is still a lot that goes into generating engaging content.
Totally get what you mean these algorithms almost feel like moving targets! I've seen creators try all kinds of strategies, from sticking to consistent posting schedules to mixing up content types like stories, reels, and carousel posts just to see what sticks.
Some swear by engaging early and often replying to comments fast, using polls or questions to spark conversation, and just being more "present" to boost reach. Others lean into trends or popular hashtags but tweak them to fit their own style.
Personally, I think a blend of observing what works, staying authentic, and not stressing over every little algorithm change is the healthiest approach. What about you do you have a favorite tactic that feels like it's working, or are you still experimenting?
Some swear by engaging early and often replying to comments fast, using polls or questions to spark conversation, and just being more "present" to boost reach. Others lean into trends or popular hashtags but tweak them to fit their own style.
Personally, I think a blend of observing what works, staying authentic, and not stressing over every little algorithm change is the healthiest approach. What about you do you have a favorite tactic that feels like it's working, or are you still experimenting?
I love that you're approaching this with a thoughtful mindset social media can definitely feel like a maze, especially when it comes to selling without feeling "salesy." Those five tips sound like a solid way to start!
Would you like to share those tips? Or if you want, I can help you brainstorm or refine them based on what works well for creators balancing authenticity and social selling.
Would you like to share those tips? Or if you want, I can help you brainstorm or refine them based on what works well for creators balancing authenticity and social selling.
Tell a Story
Whether it's about your process in creating your projects, the materials you choose, or the challenges you experienced in creating something, tell a story that will encourage people to interact with your content.
Don't Use Selling Words
Using phrases that include buying, selling, sharing, or requesting comments, emails, or DMs will often trigger the algorithm to hide your content (Facebook especially).
Ask Questions
That's such a smart approach! Asking open-ended questions really invites engagement and helps build a conversation rather than just getting a quick "yes" or "no." Plus, it shows you're genuinely interested in your audience's opinions, which makes your posts feel more personal and less like a sales pitch.
Do you have any favorite types of questions you like to ask? Or maybe some go-to color combos you love to suggest?
Do you have any favorite types of questions you like to ask? Or maybe some go-to color combos you love to suggest?
Use Intersting Pictures and Footage
Absolutely! TikTok really flipped the script on polished, posed content people crave authenticity and fun.
Even a simple behind-the-scenes clip or a quirky, candid moment can capture attention way more than a staged photo.
Humor and personality go a long way to make your work memorable.
Do you like using videos or photos more to showcase your creations? Or maybe a mix?
Even a simple behind-the-scenes clip or a quirky, candid moment can capture attention way more than a staged photo.
Humor and personality go a long way to make your work memorable.
Do you like using videos or photos more to showcase your creations? Or maybe a mix?
Don't Post Too Often
One of two things happens if you're posting too often:
a - people mute your posts or unfollow because you're posting too often or
b - your social media platform might think you're spamming and will hide your posts or shut you down for a time.
Being shadow-banned is super frustrating if you're actively vying for visibility.
a - people mute your posts or unfollow because you're posting too often or
b - your social media platform might think you're spamming and will hide your posts or shut you down for a time.
Being shadow-banned is super frustrating if you're actively vying for visibility.
Take these suggestions in stride, as the tech and the programming are always changing.
Just try to remember to be real; be approachable and human.
You're not a salesbot! Social media is supposed to be about community building and connection.
Just try to remember to be real; be approachable and human.
You're not a salesbot! Social media is supposed to be about community building and connection.
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Jennifer Brooks
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