Do you have a unique style? Are you a weaving and coiling, a sculpting, or a traditional wire jewelry artist? Again, with wire jewelry, you may be the only wire artist for miles - but you are still unique within wire jewelry. As an artist, express yourself through your jewelry, and then take a step back. What connects your jewelry? Is it the way you finish wire ends - in spirals, rosettes, trimmed close, swooped away? Is it the top-of-the-line gold filled and Argentium wire that you've polished to a gleam to match the sparkling druzies you wrap? Is it the liver of sulfur antique finish you give each piece? Of course, make sure this is something you love. If you hate the smell of liver of sulfur and the whole process of antiquing, don't become known for your antiqued jewelry! Discover the commonalities in your pieces and play it up.
This can also include whether your jewelry has a Modern, Art Deco, Steampunk, Victorian, Asian, or Southwestern feel to it. What draws you to that style of jewelry? Including more information about the time period or culture you're paying homage to will give your customer the feeling that they've stepped inside a whole other world, and you've given them a piece of jewelry and a new experience, as well.