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Wire Jewelry Idea May 30: Consignment Conundrum
Wire Jewelry Idea May 30:
My Consignment Conundrum
by Rose Marion, Wire-Sculpture.com
Last week was a little exciting for me: I had my first consignment arrangement. Now I have a little display for my jewelry at the yoga studio I go to – I am thrilled! Folks at my yoga studio can now pick up a little “treat” for themselves or a gift for a friend after stretching and relaxing through yoga poses. (Click here to read Dale’s post about selling at boutiques, or consignment)
It’s a good thing that the studio is a bit of a drive, because I want to make my display look as good as possible – I can’t tweak things unless I’m taking a class, I promised myself. But I had a bit of a dilemma that I had to solve before I could finish choosing what pieces to display.
You see, I love to make high-end jewelry, which for me means both good materials (opal cabochons, anyone?) and extreme time investments (translating fiber techniques such as tatting and knitting to wire). However, I don’t currently have the time or the budget that would allow me to create nothing but high-end jewelry. Still, my technique is pretty good, so even if I use plated or imitation materials, I still make pretty good jewelry that will look like new for several years.
The yoga studio that I attend is currently “free”: it’s donation-only, although starting this summer they will move to a fee structure. So I knew that while my yoga-loving clients had a bit of a disposable income to come to yoga, they weren’t expecting to pay a lot of money for class – and possibly, for extras after class.
Also, the yoga studio is a very open and welcoming place, which is a wonderful atmosphere for a yoga studio, but that also means that my jewelry could very well walk out the door unnoticed.
I was trying to decide how to position my jewelry. Should I only display my low-end jewelry, chance it on a few high-end pieces to establish my intended market, or display the whole range?
What I decided – and I will change this as I see the results – is to separate my jewelry into an “Everyday” collection and a “Special Occasion” collection. Then, for consignment, I mostly placed pieces from my Everyday collection at the yoga studio, with a couple Special Occasion pieces. I also have business cards at the studio that encourage people to find me online and use a special coupon on the business cards for a discount on my higher-end line of jewelry.
What would you do? And what places have you considered consigning in that aren’t the typical boutique? Let me know in the comments below!
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