- NEW DVD Series – Stone Setting with Bezels
- Tube Set Charm by Kim St. Jean
- Prong Basket Pendant by Kim St. Jean
- NEW DVD Series – Stone Setting with Cold Connections
- New DVD Series – Stone Setting with Wire
- NEW DVD Series: Introduction to Stone Setting by Kim St. Jean
- Featured Tool: Bracelet Bending Plier
- NEW Dvd by Eva Sherman
- Fun, Fast Fold Forming DVD Series
- Double Band Ear Cuff from Alex Simkin
Wire Jewelry Articles – How to Write Them
For some, writing is a challenge. It’s not that you can’t, but you find it tedious, overwhelming, or just too hard to do. This article is being written to show you just how easy writing can be so that you can use it as a tool for marketing your wire jewelry business.
First of all, let’s understand the value of an article. Articles on the Internet position you as an expert. People always seek information and knowledge from “experts” so it is imperative that you work toward being an expert in your field if indeed you want a following. And again, the best way is being an authority who publishes – an article being the simplest way to do that.
The most difficult part of writing actually is deciding “what” to write about. For the Internet, using articles as a means of establishing yourself as an expert, writing about unique information that you hold, is especially valuable. So, think about what you know that is unique and special that a reader who is interested in wire jewelry might want to know.
Also, consider your audience. Are you writing to those you want to buy your wire jewelry? If so, write to them. If you are a designer wishing to start classes, then write to potential students. The audience you write to will shape the way you write.
Now, let’s consider the parts of an article. First you need a title. The title is the most important part of an article because it is what the search engines pay the most attention to when delivering search results. So, use keywords that relate to your article but also keywords that people would search for.
For example, you may want to write about a “dragonfly wire jewelry necklace with turquoise and fresh water pearls” that you made, with the goal of attracting a buyer who will pay $225.00 for it. You could title it, “Dragonfly Necklace – $225,” or better, you could title it, “Jewelry Necklaces Handcrafted from Wire and Gemstones,” because MORE people search for Jewelry and Necklaces than “dragonfly.”
After you have your subject matter established and your title written, then you are ready to dive into the opening statement and first paragraph. This paragraph is designed to tell the reader quickly what the article is going to be about. Then the next 3-6 paragraphs, you tell them what you said you’d tell them in your first paragraph. Finally, your closing paragraph will wrap up what you did tell them in your article. It is really as easy as that.
So, in closing anyone can write an article by following easy steps of picking the subject matter, titling it properly, opening with a descriptive paragraph, body and closing statement. Now, it’s your turn to start writing articles and using them to promote your wire jewelry business!