- NEW DVD Series – Stone Setting with Bezels
- Tube Set Charm by Kim St. Jean
- Prong Basket Pendant by Kim St. Jean
- NEW DVD Series – Stone Setting with Cold Connections
- New DVD Series – Stone Setting with Wire
- NEW DVD Series: Introduction to Stone Setting by Kim St. Jean
- Featured Tool: Bracelet Bending Plier
- NEW Dvd by Eva Sherman
- Fun, Fast Fold Forming DVD Series
- Double Band Ear Cuff from Alex Simkin
How to Build Wire Jewelry Fans using Facebook
Many of you have heard that social networking is a low cost and effective way to connect with people online and hopefully build those relationships to yield sales. This article is about how to use one of those tools, Facebook, to keep your fans informed and up-to-date with new wire jewelry pieces, specials, or events you will be attending showing off your wares.
First of all, you must create a Facebook account. If you already have one – that’s great but the next step is to build a “page” in Facebook where you can have “fans” sign up to follow you. Think of it this way, Facebook friends are personal and Facebook fans are about business. So, after you have created a personal Facebook account, now it is time to add your business page.
Sometimes it is difficult to actually find how to create a Facebook page. I find the best way is to click on “pages” and scroll down to find the link to “create a page for my business.” You will need to name it. Be careful to include your business name or something very close to your business name since people will more easily identify your posts if you use it. You’ll also pick your category and create your page.
Remember to add a photo to your page profile that represents your business. There is the temptation also to create a brand new account in Facebook just for your business, but you’ll find that it’s not best to have 2-3 accounts with friends and fans spanning across all of them. It is easier to streamline to one.
After you’ve created your page, you will want to post to it daily. You will also want to put the badge to sign up fans, on your website and in your blog; every where you can. Give people a reason to follow you as a fan – tell them that they can stay up-to-date with your specials or when you release a new wire jewelry piece or line you can announce it. Use Facebook to notify all of your fans of anything new including when you post an article to your blog – in fact LINK your blog and Facebook with Twitter. Doing so increases the buzz about your wire jewelry business.
Finally, you may need to start increasing your fan base by inviting friends, family and other associates to become a fan. It’s a good thing to get started with several hundred before it grows organically. Once you have a following you can send updates to your fans easily by sending an email to them – see the sidebar of your pages with all of the options available. Get your Facebook page today!