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Daily Wire Tip June 20: Resources for Jewelry Selling and Marketing
Daily Wire Jewelry Making Tip for
June 20, 2011
What were some of the most creative marketing ideas you came up with when you started doing shows? Or what things have you seen at shows that definitely didn’t work?
-Sheraton in Palm Beach, Florida
Hi Sheraton, oh my goodness! In February 2010 I wrote about my very first show experience in the Free blog article titled Wire Jewelry Display and Booth Ideas. I have some stories about what has worked really well, as well as those that didn’t (like the trailer full of "that used to be a display idea once"). That article has my stories and experiences of what I have changed over the years, along with some suggestions for those who are just thinking about, or to give fresh ideas to those who already are, selling at shows.
Offering ideas that may inspire those of you who wish to sell your work in other venues, in May 2010 I wrote another free blog article titled Where to Sell Your Wire Jewelry. Here I share my experiences about Theme Party ideas, running Fund Raisers, and basically how to have fun selling your work to those who are interested! Both of the articles I have linked to also have many helpful comments from our readers.
Of course, if you really want some major knowledge, from myself and very experienced members of our Wire-Sculpture Faculty, I would recommend that you bite the bullet and make a minor cash investment by purchasing The Definitive Guide to Selling Handcrafted Jewelry. Although those few customers who are as experienced as I am only found a couple of new ideas, most folks have been extremely pleased with the information the WS Faculty and I have compiled into these 3 very full DVDs – and the included book Mitzi McCartha wrote for us, Wire Java, includes a wealth of pricing ideas, along with worksheets for extra help.
Most of what will work for you will be based on your personality and how you choose to sell your work, as well as what you like to create and the market you find that your work appeals to. My final advice is to have fun making what you like to make, and don’t fall into trying to fill the current fad, because this path will more than likely end up costing you both money and sanity.
Answer contributed by Dale "Cougar" Armstrong
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