- NEW DVD Series – Stone Setting with Bezels
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- NEW DVD Series – Stone Setting with Cold Connections
- New DVD Series – Stone Setting with Wire
- NEW DVD Series: Introduction to Stone Setting by Kim St. Jean
- Featured Tool: Bracelet Bending Plier
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Daily Wire Tip: Selling Two Different Lines of Jewelry
Daily Wire Jewelry Making Tip
I design and sell jewelry of many different styles and materials: semi-precious gemstones, freshwater pearls, Swarovski crystal elements, as well as CZs, glass, acrylic, and other non-precious beads. I use primarily sterling silver and 14kt gold filled crimps, clasps and closures, except when the design incorporates brass, or other good quality, non-precious metals in the design.
In today’s world, it has become prohibitively expensive to try to use only sterling silver and gold filled beads and findings, and there are lots of very good quality metals, chains, beads, vintage products, etc, on the market that can make knock-off jewelry that people really like. Another example would be glass pearls vs. freshwater pearls.
How can I sell two different kinds of jewelry at the same time, and how do I describe the differences when talking to people, and when asked to write a description of my work for juried entries into shows and festivals?
-Cynthia in Houston, Texas
Well Cynthia, why not! I see no challenges with mixing metals or media in our wire jewelry designs – or in making, displaying, and selling two different lines at the same time. Take a look in some of the more expensive department stores and catalogues at the jewelry product they are selling. You will see 18kt gold and diamond rings in a display case next to a case with silver plated, simulated pearl earrings! This is smart product selling, because you are targeting a variety of markets simultaneously.
When displaying your beautiful work, be sure to have a small label next to each piece, with a full description of the product (and a name, if applicable) along with the price. For example:
14k gf, Natural Stone
made with Swarovski crystals $95
A label such as this not only helps with sales when you are busy and can’t get to everyone (it talks for you) but it also generates conversation when a potential customer wants to know more about an item.
As far as your show applications, be honest, but not overly descriptive. For example:
“100% handcrafted jewelry designs made using: sterling, Argentium and Bali silver, 14kt gold filled, and alternative metal wires and accents; natural gemstones and pearls, vintage glass and specialty beads; no solder or glue.”
This sample statement is short, sweet and fully describes what is used in the works of art, as well as the process. By generally describing the materials, a wire jewelry artist is covered using about anything they wish – and it’s all true!
Good Luck with your spring show season, Cynthia!
Answer contributed by Dale “Cougar” Armstrong
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