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Daily Wire Tip: Making Wire Jewelry While Selling It
Daily Wire Jewelry Making Tip
What is your opinion on creating jewelry while at a show? I’ve had some people say they love to see it being made, and others say I shouldn’t have “all that mess” out. Me, I try to keep the “mess” put away, all I have out are the stone, wire, and tools that I am currently using.
-Lorinda in Smithfield, Utah
Well Lorinda, there are pros and cons to making jewelry at your booth – mostly pros! To share my experience and reasoning: when I began participating in shows, my dream was to have someone else there to take care of selling, while I just worked making jewelry as part of my display. Even though the people I had working with me knew about my work, stones, etc, I spent so much time answering questions that I couldn’t do any serious work! However, every item I made with folks watching sold, the crowd observing me drew more people to my booth, and I took a lot of custom orders (paid in full to be delivered or shipped to them within 3 weeks after the show). Personally, I have found that I sell more of my work without continuously creating during a show.
Now, to balance working and selling, I prepare and bring items that I can work on “in my sleep.” This way people can still enjoy the demonstrations, and I can carry on a detailed conversation at the same time. For example, I will have a bunch of rings made without wrapped shanks, and will wrap them during the show. I also prep several wire bundles for all-wire bangles that I can wrap while conversing, and people love to watch while I mindlessly braid beads into the Woven Beaded Bracelet (also prepped ahead of time).
Overall, in my opinion having your tools, some wire and a few supplies (like loose cabs) on a small table in your booth is a Good Thing! When folks ask about the wire, “No solder or glue? How does it stay together?” you can just pick up a coil and say, “It all begins here.” Mystify, Educate, and Create your customers!
Answer contributed by Dale “Cougar” Armstrong
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