- NEW DVD Series – Stone Setting with Bezels
- Tube Set Charm by Kim St. Jean
- Prong Basket Pendant by Kim St. Jean
- NEW DVD Series – Stone Setting with Cold Connections
- New DVD Series – Stone Setting with Wire
- NEW DVD Series: Introduction to Stone Setting by Kim St. Jean
- Featured Tool: Bracelet Bending Plier
- NEW Dvd by Eva Sherman
- Fun, Fast Fold Forming DVD Series
- Double Band Ear Cuff from Alex Simkin
Daily Wire Tip: Using a Manufacturer Logo to Sell Jewelry
Daily Wire Jewelry Making Tip
As a retailer of Swarovski® crystals, can you help on this question? I use Swarovski crystals exclusively in my wire-wrapped pieces and would like to use their logo in shows and sales. I have googled a download, and gotten results, but they are not the logo. I have seen it used before, and I wonder if I can use it with their products in displays. Thanks.
-Betty in Jackson, Mississippi
Good question, Betty; unfortunately, neither you nor I are legally allowed to use the actual Swarovski logo on our work, because it is reserved specifically for the actual product, rather than a work made using the product in our finished jewelry items. This is spelled out for all of us on Swarovski Customer Service under the heading Crystallized™ – Swarovski Elements that states:
Swarovski is one of the world’s largest crystal suppliers to the jewellery manufacturing and the clothing industry as well as the lighting business. Third-party manufacturers mark these products by attaching the ingredient branding label "MADE WITH SWAROVSKI ELEMENTS" or describing them as "made with Swarovski crystals" or "Crystallized". However, these manufacturers are not allowed to refer to their products as being Swarovski products. Furthermore these products are not sold by Swarovski and do not necessarily meet our quality standards, or qualify for our warranty conditions.
I hope this clears up any confusion with using and proper labeling the lovely Swarovski product line in our finished wire jewelry creations.
Answer contributed by Dale “Cougar” Armstrong
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