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Daily Wire Tip: How Dale Sets Up and Dismantles Her Jewelry Displays
Daily Wire Jewelry Making Tip
How can I cut down the time of unpacking and packing up my pieces? Is there an easier system that you could recommend?
I have just started doing shows and jewelry parties etc. and I was wondering if you have any tips regarding packing and unpacking my pieces. I have found my system to be very time consuming. I would love to get some tips on how to cut the time setting everything up and taking it down again.
Another thing is that I have so much and usually not enough room to display it all. I know I should probably only stick to some samples, but do you have any tips on that as well? Thank you so much, I really appreciate your help.
-Daniela in Elizabethtown, Kentucky
Oh yes, Daniela, setting up a nice booth or home show display can take some time! Although I am sure that other folks will jump in with their methods, this is how I do it.
When I prepare my jewelry for a show, I place each piece in a flocked compartment tray by category (cab pendants, faceted, stone earrings, crystal earrings, etc). Then I write the name of the stone and materials used on a small card (left over from throw-away business cards cut with a paper cutter) and the price. This card goes into the compartment with the piece. When I set up a formal booth show, the card goes near the item in a case, and when I break down, everything goes back where it belongs. When I do a home show I usually do it “trunk style,” meaning the trays get placed around the area I am showing in as they are, and all of the pieces have their little cards with them. When I pack up I simply stack the trays and load them into a case!
As for wanting to display everything, I think we all have that challenge. You never know what to put out and you feel that if something is not on display that it might have sold! The way that I counter this is to label my categorized trays; and as I know what I have, when someone is looking at a certain stone, I ask if they would like to see what other items I have made using that particular stone or color. Often folks will buy from the tray I pull out, as they think no one else is going to see what’s in there – it’s exclusively out “just for them”!
As for earrings, I usually either pay my daughter to card them according to the prices I separate them into, and then hang them on my earring rack, or I card and hang them as I make them. I then wrap the rack in a sheet (so nothing jiggles off) and it’s always ready! Off-season, I wrap the earring rack in plastic to keep things clean.
Seriously, because I never know just what I want to put out, it can take me up to 3 hours just to display my jewelry items, after setting up my booth! But it only takes 30 minutes to put it all away. I look at it like this: your booth is your store. You are only open for a few days and you need to set it up and work it as a store.
I do have to tell you that I go over all of this information as well as: how to choose what to display and when; how to price; how to set up a booth; how to set-up for a home show and how to sell your work in the Definitive Guide. You will also meet several members of the Wire-Sculpture faculty and hear about their experiences as well as learn how they set-up their booths, choosing colors, designing business cards and what I mean by a throw-away card! (And, it has a 365 day guarantee!!)
Answer contributed by Dale “Cougar” Armstrong
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