Here’s the Scoop on The Definitive Guide to Selling Handcrafted Jewelry

By on July 16, 2010
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I hope you enjoyed PI Wirey and The Case of the Flip-Flop Jewelry Biz! We had a fantastic time putting the pieces together, and it’s time to spill the beans.

Today we’re launching our new package:

The Definitive GuideThe Definitive Guide to Selling Handcrafted Jewelry!
(we call it The Definitive Guide for short)

The Definitive Guide isn’t just another DVD series. Although it has three fantastic DVDs, it also has a whole 128-page book, Wire Java, and several online bonuses!

So Here Are the Facts:

The first shipment of The Definitive Guide just arrived in our warehouse this week. We’re busy polishing them up and getting them ready to ship. We will begin shipping during the last week of July.

As a thank you to our most loyal customers order The Definitive Guide before July 23, 2010 and you’ll only pay $133! (Gold Club members, that’s just $100 for you!) This package normally retails for $177.95, and trust me, it’s worth a lot more.

PLUS, the first 20 people to order today will get 100 free business cards, on us!

And as long as you order by July 23, you’ll also get two free downloads:

  • “Harness the Power of Email to Gain Repeat Customers”
  • AND

  • “5 Tips for Selling on Etsy”

These limited-time bonuses are invaluable tools to any jewelry artist, regardless of your business experience!

So, what exactly is in the Definitive Guide?

The Definitive Guide consists of 3 DVDs and Wire Java:

DVD 1, Roundtable Business Discussions
Pull up a chair at Dale ‘Cougar’ Armstrong’s studio in Tennessee, and join five other wire jewelry artists as they discuss secrets of selling wire jewelry. Taxes, photography, self-promotion, networking–it’s all there!

DVD 2, Let’s Do an Art Show!
Follow Dale from her studio to an art show, from packing, to setting up, to working the show!

DVD 3, Visit a Home Show!
This comfortable venue is a great way to sell your jewelry. Watch a real home show in progress. See how to keep customers’ rapt attention by testing their knowledge and memory. There’s no better networking tool than meeting with friends.

Wire Java: Your Hot Workbook Guide to Selling Your Jewelry!
Written by a bead shop owner and successful jewelry artist in her own right, this 128-page guide to the jewelry business covers vendors, sales, marketing, and the fundamental principles needed to create a profitable home jewelry business!

In addition to the book and DVDs, you’ll also receive  Dale “Cougar” Armstrong’s personal Show Checklists, a Home Show Starter Kit, and a guide on creating your own Press Kit!

Well, I think that’s about all the information I can cram in this email. So what are you waiting for?

Reserve Your Copy of the Definitive Guide Today!
Reserve Your Copy of the Definitive Guide Today!

To your success!

Brandon Hutchins


  1. avatar


    July 23, 2010 at 4:02 pm

    How do I get my free downloads – I purchased the Definitive Guide to Selling Handcrafted Jewelry several days ago. It should be easy enough for you to send me an e-mail once my order is approved – allowing me to download the Free PDFs so I can get started right away on planning my Jewelry Business.

  2. avatar


    July 23, 2010 at 5:48 pm

    Hi Peg, and thank you for ordering! We are hoping to start shipping The Definitive Guide at the end of next week (by July 31). We’ll begin sending the download link at that time as well. I’m so glad you’re excited to start your business! Just hang in there a few more days, as our system does not allow us to send out the download emails until the order ships.

    In the meantime, if you have any other questions, please feel free to call us at 1-877-636-0608. Thanks!