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Show Booth Display

By on August 15, 2016
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by Judy Ellis, Wirejewelry.com

Wire Jewelry Tip for August 15th, 2016

Show Booth Display

by Rhonda Chase

Today we bring a quick tip to you from one of our newest contributors – Rhonda Chase. You may have seen Rhonda’s work on our blog as well as at our classes in Tucson with our sister company JewelryTools.com. We have featured her work many times, and today we have a great tip for anyone who is displaying items for sale at any upcoming shows!

Rhonda says:

rhonda

Many of the same principles are true for displaying 3-D art as displaying 2-D art. The main idea is to catch the attention of the passerby and have a comfortable viewing experience to keep them looking.

Here are few simple steps to follow for maximum visibility:

  • The most attractive displays have items shown at various heights, using shelves, risers and different height tables.
  • Also, try to keep your most exciting pieces at eye level.
  • Don’t make people have to strain by reaching up or bending down to see your work.
  • You’ll also have to decide how you want to organize – by color, by product type, by price – it’s up to you.
  • If your items are small, like jewelry you may want to put them on display forms so they stand out more and are less likely to “walk away”.
  • If you have shelves, these are great for jewelry busts, pottery, wood turning and other items that have a lot of dimension. Customers can browse easily and see the sides of your work as well as the tops.

Overall, imagine you are walking up to your artwork:

  • Can you see it well?
  • Is your booth inviting?

My last piece of advice is to set up at home first. Then there are no surprises at showtime.

What great ideas! Here are a few items that you might find helpful in setting up your next display:

If you’d like to see more from Rhonda, you can see her blog posts HERE!

Happy Wrapping!

 

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